Branding

What is Kingfisher?
Harish Bijoor asked this question when he was present in ISB for Career Perspective Forum.
Guess the answer?
Beer..
Airline..
Yeah thats right but Kingfisher is a bird as well.
The message - Power of Brand!

This inspires me with the idea to make a brand for marble (the natural stone).
No one has done it till now. I need to evaluate if I can do it.
This adds to my long list of To-Dos.
Hope the MBA from ISB helps for this.